Growth through design

Design that moves metrics. Systems that convert. Outcomes that matter.

Foundation

Design systems built for conversion

Growth design starts with understanding how customers move through your product. We map every interaction, identify friction points, and build systems that guide users toward outcomes that matter to your business.

Strategy

Conversion thinking embedded in every decision

We don't design in a vacuum. Every element serves a purpose—moving users forward, reducing friction, increasing retention. Your product becomes a system where design and business goals align.

Proof

Results that speak

We don't design for beauty alone. Every element serves a purpose. We test, measure, and refine until the numbers move and your business grows.

Launch

Go-to-market strategy

We position your product and optimize the customer journey from day one.

Work

How we positioned a fintech platform

Clear messaging that moved users to action.

Measure

Growth analytics that matter

We track what moves your business and iterate based on real data.

Build

Systems designed for scale

Design that grows with your product and your customers.

What our happy customers say

"As a startup founder, you move fast and make a thousand decisions a week. What Erin did was bring structure and clarity to the chaos. She helped us shape our MVP from concept to a cohesive, user-centered product. Every workflow was intentional. Every screen had a purpose. She pushed us to think deeper about user behavior and positioning instead of just shipping features. Because of Tangerine, we launched with confidence instead of guesswork. If you are building your first product, this is the kind of partner you want in the room."

Adam
Founder, Humanager AI

"Partnering with Tangerine was a turning point for our platform. We redesigned our core SaaS product from the ground up, and Erin brought both strategic clarity and executional precision to every phase of the process. She didn’t just improve the UI. She challenged assumptions, simplified complex workflows, and helped align product, engineering, and leadership around a stronger long-term vision. The result was a more intuitive platform, improved internal alignment, and a user experience we’re proud to put in front of enterprise hospitality clients. The Tangerine team operates like a true product partner, not a vendor."

Beza Worku
Chief Product Officer, Intelity

"Designing a crypto ATM experience is not simple. It requires clarity, trust, and seamless interaction in a high-stakes financial environment. Team Tangerine helped us design our proprietary crypto ATM interface and digital wallet experience with a strong focus on usability and user confidence. The balance between technical functionality and human-centered design was handled exceptionally well. Their ability to translate complex blockchain functionality into a clean, intuitive experience made a meaningful difference in how customers interact with our product. The thinking was strategic and execution was sharp."

Chris McAlary
CEO, Crypto ATM & Wallet