We build with ambitious teams

If you believe product experience drives revenue, retention, and long-term defensibility, we’ll get along well. We turn strategy into scalable systems that convert.

Verticals

Where Product Excellence Creates Competitive Advantage

We focus on industries where complexity is high, trust matters, and user experience directly impacts growth.

Each vertical requires systems thinking, strategic clarity, and design that performs under pressure.

  1. Complex & Emerging Products
    Designing clarity for AI tools, marketplaces, dashboards, and data-heavy platforms built at the edge of innovation.

  2. Sports & Performance Tech
    Building high-performance digital tools for athletes, coaches, and sports brands.

  3. Hospitality & Experiences Tech
    Creating seamless guest and operational platforms for modern hospitality environments.

  4. Fintech & SaaS Platforms
    Designing secure, intuitive financial experiences where trust is the product.

  5. Scaling SaaS Companies
    Refining SaaS products to improve onboarding, retention, and long-term product-market fit.

  6. Growth & Go-To-Market
    Turning product experience into traction through strategy, positioning, and conversion-focused design.

Who Thrives Working With Us

10k+ satisfied clients

Product-focused builders

You care deeply about solving real problems. You do not ship features for vanity. You build products that create measurable value.

Growth-minded operators

You connect design decisions to business outcomes. You think in retention curves, activation metrics, and revenue expansion. You want design that performs.

Leaders Who Want Leverage

You understand design is strategy. You want clarity, alignment, and systems that scale. You are not looking for decoration. You are building defensibility.

Trusted by leading teams across SaaS, fintech, and emerging tech

Our clients operate in high-stakes environments where product quality directly impacts growth and reputation.

We operate as a strategic product partner, not a vendor.

Our team

Designers, strategists, and operators who think in systems.

Erin Ann

Principal Product Designer

Builds platforms that scale. Obsessed with how systems move customers.

Ellen Koch

VP of Digital Strategy

Connects experience to outcomes. Designs for conversion at every stage.

Martin Bajac

Product Designer

Connects experience to outcomes. Designs for conversion at every stage.

Davinci Solidarios

Visual Designer

Untangles complexity. Builds interfaces that make sense at scale.

Lal

Web Developer

Finds truth in data. Grounds every design decision in customer insight.

Maite Tejera

Product Designer

Finds truth in data. Grounds every design decision in customer insight.

What Clients Value Most

As a startup founder, you move fast and make a thousand decisions a week. What Erin did was bring structure and clarity to the chaos. She helped us shape our MVP from concept to a cohesive, user-centered product. Every workflow was intentional. Every screen had a purpose. She pushed us to think deeper about user behavior and positioning instead of just shipping features. Because of Tangerine, we launched with confidence instead of guesswork.

— Adam, Founder, Humanager AI

Partnering with Tangerine was a turning point for our platform. We redesigned our core SaaS product from the ground up, and Erin brought both strategic clarity and executional precision to every phase of the process. She didn’t just improve the UI. She challenged assumptions, simplified complex workflows, and helped align product, engineering, and leadership around a stronger long-term vision. The result was a more intuitive platform, improved internal alignment, and a user experience we’re proud to put in front of enterprise hospitality clients.

— Beza Worku, Chief Product Officer, Intelity

Designing a crypto ATM experience is not simple. It requires clarity, trust, and seamless interaction in a high-stakes financial environment. Team Tangerine helped us design our proprietary crypto ATM interface and digital wallet experience with a strong focus on usability and user confidence. The balance between technical functionality and human-centered design was handled exceptionally well. Their ability to translate complex blockchain functionality into a clean, intuitive experience made a meaningful difference in how customers interact with our product.

— Chris McAlary, CEO, Crypto ATM & Wallet